Custom Product Page
Also known as: CPP
Short definition
A custom product page is an additional version of an App Store product page, with its own screenshots, app previews and promotional text, shown to people who arrive through its unique link or through keywords assigned to it.
Detailed
Apple allows up to 70 custom product pages per app. Each one is reviewed separately and can be published without a new app version. They let one app speak to different audiences, for example a page for people searching a specific feature, while everyone else still sees the default page.
Example
A habit tracker builds a custom product page whose screenshots show focus tools for people with ADHD and assigns it to the search 'habit tracker for adhd', then compares that page's conversion with the default page.
Primary sources
Step by step
How Forvibe handles this
Forvibe's Screenshot Studio addresses this directly: app store screenshots and custom product pages, designed with ai.
See how it works →Related terms
- Product Page OptimizationProduct Page Optimization is the App Store's built-in A/B test: it shows up to three alternative versions of your default product page (icon, screenshots or app previews) to a share of visitors and reports which one converts better.
- ASOApp Store Optimization (ASO) is the practice of improving a mobile app's visibility and conversion rate inside app stores such as the Apple App Store and Google Play.
- ASO agentAn ASO agent is AI software that runs App Store Optimization as an ongoing loop: it reads an app's rankings and competitors, makes or proposes listing changes, measures each change and uses the result to choose the next one.