Product Page Optimization
Also known as: PPO, App Store A/B testing
Short definition
Product Page Optimization is the App Store's built-in A/B test: it shows up to three alternative versions of your default product page (icon, screenshots or app previews) to a share of visitors and reports which one converts better.
Detailed
Tests run in App Store Connect for up to 90 days on real App Store traffic, and Apple reports conversion for each treatment with a confidence level. New screenshots or previews in a treatment go through App Review before the test starts. When a treatment wins, you can apply it to your default product page. Product Page Optimization tests the default page; custom product pages are separate pages for specific campaigns or searches.
Example
A developer tests a new first screenshot that leads with the app's streak feature against the current one, splits traffic 50/50, and after three weeks sees the new screenshot convert 19% better at 92% confidence, so they make it the default.
Primary sources
Step by step
How Forvibe handles this
Forvibe's Screenshot Studio addresses this directly: app store screenshots and custom product pages, designed with ai.
See how it works →Related terms
- Custom Product PageA custom product page is an additional version of an App Store product page, with its own screenshots, app previews and promotional text, shown to people who arrive through its unique link or through keywords assigned to it.
- ASOApp Store Optimization (ASO) is the practice of improving a mobile app's visibility and conversion rate inside app stores such as the Apple App Store and Google Play.
- ASO agentAn ASO agent is AI software that runs App Store Optimization as an ongoing loop: it reads an app's rankings and competitors, makes or proposes listing changes, measures each change and uses the result to choose the next one.