How to create App Store custom product pages
To create an App Store custom product page, start in App Store Connect from either a blank page or a copy of an existing product page version, then customize its screenshots, app previews, promotional text, and keywords before submitting it for App Review under its own unique URL.
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A custom product page is a variant of an app's product page built around one feature, one piece of content, or one campaign, not a replacement for the default page: a shopper only sees it if they follow that page's link directly or search a keyword assigned to it, and everyone else still lands on the app's regular product page. Apple allows up to 70 custom product pages per app, each with its own screenshots, previews, and keywords, and each can be submitted for review on its own, without a new app version, once the app itself has already been approved. Forvibe's Custom Product Pages tool builds a page's screenshots from an app's existing default set, regenerating the first few frames around a short campaign brief while keeping the same design identity, then pushes the result to App Store Connect under its own link. Built by hand or generated, a live custom product page works the same way either way: a separate, independently reviewed variant reachable only through the link or keywords assigned to it.
The symptoms of not using custom product pages, or using them wrong
Every ad, every campaign, and every organic search click lands on the exact same product page, so a screenshot set built for one specific audience has to work for every audience at once.
A campaign page gets built once and never updated to match a new feature or promotion, because updating it means returning to a separate submission most teams forget still exists.
A custom product page sits in App Review at the same time its screenshots need to change for a launch date, and nobody realizes the page is locked from editing until the campaign is already supposed to be live.
What a custom product page is, how many an app can have, and how it pairs with a campaign link
A custom product page is a separate, independently reviewed variant of the listing, up to 70 per app. It shows only to someone who follows its unique URL or searches an assigned keyword.
- Up to 70 per app
- Apple limits an app to 70 custom product pages in total, each with its own screenshots, previews, and keywords.
- Only visible via its link
- A custom product page shows only to someone who follows its unique URL or searches its assigned keyword.
- Reviewed independently after approval
- Once an app has been approved once, a custom product page can be submitted for review on its own, without a new app version.
- Pairs with a campaign link
- Its unique URL can be the target of an Apple Ads campaign, a social post, or an email.
Read the full explanation
A custom product page is a separate, additional version of an app's App Store product page, built to highlight one feature, one piece of content, or one campaign rather than the app as a whole. It can start blank or as a copy of an existing product page version, in which case Apple copies the primary localization's product page as the starting point to edit. Apple limits an app to 70 custom product pages in total, each with its own screenshots, previews, promotional text, and keywords, and each shareable through its own unique URL. If the app has already been approved once, a custom product page can be submitted for App Review on its own, independent of a new app version; if the app has not been approved yet, the custom product page has to go into that first submission instead. A custom product page is also not shown to every visitor the way the default page is: it only appears to someone who follows that page's own unique URL directly, or who searches a keyword the page was specifically assigned, and every other visitor still lands on the app's default product page. That unique URL is what lets a custom product page pair with a campaign. Apple Ads can target an ad at a specific custom product page instead of the app's default one, and the same URL works in any external link, an ad, a social post, an email, so a campaign built around one feature sends its traffic to a page built around that same feature instead of the generic listing everyone else sees.
The sequence for building and publishing a custom product page
Decide what the page is for
A custom product page serves one specific audience or campaign: a feature launch, a seasonal promotion, an ad's landing point, not a second default page. Decide that first; which screenshots to change and what promotional text to write both follow from who is meant to land on it.
Start from a blank page or an existing version
In App Store Connect, choose to start blank or copy an already-approved or in-progress version of the app's own product page. Starting from an existing version inherits its primary-locale screenshots and description as a baseline instead of building everything from nothing.
Customize only what needs to change for this audience
Replace the screenshots, previews, promotional text, and keywords that matter for this page's specific purpose. Everything else can carry over from the source version, since the page's job is to emphasize one thing, not redesign the whole listing.
Submit it for App Review
A custom product page goes through App Review like any other App Store content. If the app has already been approved once, it can be submitted on its own, without a new app version, but it cannot be edited while that review is in progress.
Put its URL where the campaign needs it
Once approved, the page has its own unique URL. Use that URL, not the app's regular App Store link, wherever this page is meant to be the destination: an Apple Ads campaign, a social post, or an email.
Or let Forvibe generate one from existing screenshots
Forvibe's Custom Product Pages tool regenerates the first few screenshots from an app's existing default set around a short campaign brief, keeps the same design identity for the rest, and pushes the finished page to App Store Connect under its own link.
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Last updated: September 8, 2026