EULA

Short definition

An EULA (End-User License Agreement) is the legal contract between a software developer and a user that governs how the user may install, use, copy, and distribute the software.

Detailed

On the Apple App Store, apps are governed by Apple's standard Licensed Application EULA by default, but developers can supply a custom EULA when they need stricter or different terms (for example, B2B apps, apps handling regulated data, or apps with unusual redistribution clauses). Google Play does not mandate an EULA but allows developers to link one in the store listing or show it on first launch.

Example

A B2B invoicing app with team seats and per-seat billing ships a custom EULA that forbids account sharing, limits liability, and specifies Delaware law as the governing jurisdiction. The developer uploads it in App Store Connect under 'App Information → License Agreement' and links it on the app's onboarding screen.

Primary sources

• Apple — Standard Licensed Application EULA →

Related terms

• Privacy Policy (app context)
  An app privacy policy is a legally binding document that discloses what personal data the app collects, how it is used, with whom it is shared, and what rights users have over their data.
• Terms of Use (app context)
  Terms of Use (also called Terms of Service or Terms and Conditions) are the binding rules that govern a user's relationship with the app and developer, including acceptable use, payment, warranties, dispute resolution, and termination.
• App Store Review Guidelines
  The App Store Review Guidelines are Apple's authoritative, regularly updated rulebook that every submitted iOS, iPadOS, macOS, watchOS, tvOS, and visionOS app must satisfy to pass App Review.
• App Privacy Details
  App Privacy details (often called the 'privacy nutrition label') are Apple's required disclosures on every App Store product page showing the categories of data the app collects, whether the data is linked to the user, and whether it is used to track the user across other companies.