App Privacy Details

Short definition

App Privacy details (often called the 'privacy nutrition label') are Apple's required disclosures on every App Store product page showing the categories of data the app collects, whether the data is linked to the user, and whether it is used to track the user across other companies.

Detailed

Introduced with iOS 14.3 in 2020, the label is split into three buckets: 'Data used to track you', 'Data linked to you', and 'Data not linked to you'. Each bucket enumerates specific data types (contact info, health & fitness, identifiers, etc.) and the purposes (analytics, product personalisation, app functionality). The declaration must cover every SDK and third-party service the app bundles, not only the developer's own code.

Example

A weather app that uses Mixpanel for analytics and Google AdMob for ads declares under 'Data used to track you': 'Device ID, Coarse Location'; under 'Data linked to you': 'Identifiers → App Functionality, Analytics'; and provides a public privacy policy URL explaining each.

Primary sources

• Apple — App Privacy details on the App Store →

Related terms

• Data Safety Declaration
  The Data Safety declaration is Google Play's required form where developers disclose what user data their app collects and shares, the purposes for each data type, and the security practices applied.
• Privacy Policy (app context)
  An app privacy policy is a legally binding document that discloses what personal data the app collects, how it is used, with whom it is shared, and what rights users have over their data.
• App Tracking Transparency
  App Tracking Transparency (ATT) is Apple's iOS 14.5+ privacy framework that requires apps to obtain explicit user permission before tracking them across apps and websites owned by other companies.
• App Store Connect
  App Store Connect is Apple's web and API console for submitting, managing, and distributing iOS, iPadOS, macOS, tvOS, watchOS, and visionOS apps on the Apple App Store.