App Tracking Transparency
Also known as: ATT
Short definition
App Tracking Transparency (ATT) is Apple's iOS 14.5+ privacy framework that requires apps to obtain explicit user permission before tracking them across apps and websites owned by other companies.
Detailed
When an app calls `ATTrackingManager.requestTrackingAuthorization`, iOS shows a system prompt asking the user to allow or deny tracking. If the user denies, the app loses access to the IDFA (advertising identifier) and is forbidden from using other fingerprinting signals for cross-app tracking. ATT is distinct from the App Privacy nutrition label, but the two must align: an app that claims to track must prompt; an app that claims not to track must not call the ATT API at all.
Example
An indie app that monetises with AdMob shows the ATT prompt on first launch with a pre-prompt explaining: 'Tap Allow to help us show you more relevant ads.' In the App Privacy details it declares 'Used to track you: Device ID, Advertising Data' under the Advertising purpose.
Primary sources
How Forvibe handles this
Forvibe's Legal Document Generator addresses this directly: ai-generated privacy policy, terms & eula.
See how it works →Related terms
- App Privacy DetailsApp Privacy details (often called the 'privacy nutrition label') are Apple's required disclosures on every App Store product page showing the categories of data the app collects, whether the data is linked to the user, and whether it is used to track the user across other companies.
- Privacy Policy (app context)An app privacy policy is a legally binding document that discloses what personal data the app collects, how it is used, with whom it is shared, and what rights users have over their data.
- Data Safety DeclarationThe Data Safety declaration is Google Play's required form where developers disclose what user data their app collects and shares, the purposes for each data type, and the security practices applied.
- App Store Review GuidelinesThe App Store Review Guidelines are Apple's authoritative, regularly updated rulebook that every submitted iOS, iPadOS, macOS, watchOS, tvOS, and visionOS app must satisfy to pass App Review.